Thursday, June 7, 2012

A "WIMPY" Billboard

Thanks to Abrams for the link.

Wow! Check out that amazing billboard for Diary of a Wimpy Kid:The Third Wheel! You know a book has a healthy marketing budget when it finds itself on a billboard. If only we saw more billboards advertising children's books. I imagine a child spotting an advertisement for Babymouse: Cupcake Tycoon and announcing from the backseat, "Mom, we need to find the closest independent bookshop. Stat."

Here are eight books I want to see on billboards in Times Square:

Book #1: Boy + Bot by Ame Dyckman and Dan Yaccarino

Book # 2: Babymouse for President by Jennifer and Matthew Holm

Book # 3: The One and Only Ivan by Katherine Applegate

Book # 4: Wonder by R.J. Palacio

Book # 5: One for the Murphys by Lynda Mullaly Hunt


Book # 6: Oh No! Not Again! (Or How I Built a Time Machine to Save History) (or at Least My History Grade) by Mac Barnett and Dan Santat

Book # 7: C. R. Mudgeon by Leslie Muir and Julian Hector

Book #8: Pete the Cat and His Four Groovy Buttons by Eric Litwin and James Dean

Look for Diary of a Wimpy Kid: The Third Wheel on November 13, 2012.


  1. I'm calling it a success that I've read (and loved) 7 of your 8 books listed. Still need to find C.R. Mudgeon. Can't wait for the next Diary of a Wimpy Kid book.

  2. Shared these with our class to inspire summer reading! I love excitement around books!!

  3. You'll LOVE C.R. MUDGEON, Katherine--it's GREAT! Thanks so much, Mr. Schu--FANTASTICO list! It would be awesome if YOU had your own Book Picks Billboard, too! :)

  4. Oh wow, thanks for including C.R. Mudgeon on this awesome list!!