Posted by Mr. Schu July 23, 2015

Book Trailer Premiere: It's Tough to Lose Your Balloon by Jarrett J. Krosoczka

I am honored to premiere the book trailer for Jarrett J. Krosoczka's It's Tough to Lose Your Balloon. Go grab a cold beverage, sit back, relax, and get ready to smile from ear to ear.

I can't wait for people to read It's Tough to Lose Your Balloon when it publishes on September 8th! It will be my 25th book as author and illustrator, and my 30th book overall. The picture book is all about acknowledging and validating the concerns kids have, and offering creative solutions to look on the bright side of life's shortcomings. It's a book that almost became my first published book. In 1999, when I was a senior at Rhode Island School of Design, I wrote a book called Peanut Butter and Jelly Sandwiches in the Sand. It simply listed the injustices, no positive twists, and was rejected by several publishers. But then several years later I was at a local park with my daughter, and she lost her balloon. She was devastated. My wife, Gina, offered a very creative look at how this calamity could be positive, and then everything came together...

For the book trailer, I interviewed kids about what was tough for them in their lives. Kids' problems can sometimes feel trivial to us, but when we get down to their level and watch that balloon float away...man, it is indeed tough.